Resume

Rachelle Leath

Raleigh, NC  | srldesign24@gmail.com

Summary

Design professional with 10+ years of experience working as a graphic designer and front-end web designer/developer in the areas of marketing and software. Strong expertise in creating uniformed assets and branding guidelines for large and small businesses. Excellent interpersonal skills and communication with other team members to streamline operations internally as well as with clients.

Skills

Adobe Creative Suite| Figma | Graphic Design | Layout | Web Design | Email Marketing | HTML & CSS | Javascript Editing | Front-End Web Development | UI/UX Design | Social Media Management | Basic Copywriting & Editing | Photography | Branding | Typography | Illustration | Packaging Design | Shopify & Squarespace Lite Development

Education

Moravian University | Bethlehem, PA
B.A. in Graphic and Interactive Design (Minor in Business Management) – May 2006

Experience

Graphic Design + Front-End Web Design / Development | WTE Solutions | Hillsborough, NC
Nov 2013 – Present

  • Plan, design and develop (front-end) responsive websites for clients, helping them transition their businesses to a higher level.
  • Design and code responsive e-marketing campaigns for clients as well as internally.
  • Manage company social media account (@wtesolutions) and provide consistent branding as well growing followers organically.
  • Organize monthly planning meetings for the marketing and social media teams, which helps overall communication and workflow.
  • Track KPI analytics for social media and email marketing for several different companies.

Graphic / Web Designer and Developer | Afterglow Cosmetics, Inc. & Exuberance Beauty, Inc. | Cary, NC
May 2009 – Oct 2013

  • Utilizing e-commerce website, increased online sales revenue by 35% over four-year period and retained company’s market position.
  • Designed and launched promotions using InDesign, Photoshop, and Illustrator, which generated $106,066 in nine months, accounting for 22% of projected revenue for 2013.
  • Overcame many startup company obstacles that were preventing market growth.
  • Configured and implemented software programs within the company (such as 3DCart Shopping Cart, Volusion Shopping Cart, Listrak Email Marketing, Bongo International Shipping, MailChimp, Amazon Backend Shopping Cart Setup)
  • Grew customer email list by 34% in nine months by launching comprehensive email collecting model.
  • Introduced email Welcome Series and Shopping Cart Abandonment campaigns, generating $94,355 in revenue over 12 months.
  • Initiated market launch of 87 new products.
  • Worked directly with packaging companies to create base packaging and secondary packaging for several products in the Afterglow Cosmetics line
  • Created presentation material using InDesign and PowerPoint for company events and display using a specific style guide and template structure
Link to Portfolio