Order Out of Kinetic Chaos
In the most basic sense kinetic typography is an art, technique and expression thru animated text. It is order and chaos all in one! It’s been around for a while, but you see it more and more all over the place, films, commercials, viral videos, etc. The art of really mastering kinetic typography comes with the understanding of how each word relates to the word that follows and how it expresses the vision as a whole. It also is how the animation of one specific word conveys it’s individual meaning: does the word jump really jump, does the word angry convey that emotion, and so on and so forth. You’ll see this kind of type used a lot on TBS commercials and the images that pop up in the corner of the screen to promote an upcoming TV show or movie. Here are a couple kinetically typographic videos I found and enjoyed. You can also check my last post You STILL Can Do ANYTHING! for another really great video. ENJOY! Also if you have any I should check out let me know!
Tags: After Effects, kinetic typography, Motion Graphics, Type